Grow Your Company Faster – For Free – Pay It Forward

Purpose…

Our little company has a big purpose: to help as many companies as possible to improve, prosper and employ – and in doing so to make a tangible contribution to Australia.

It sounds good when you say it quickly, and we’ve helped big companies like Crimsafe, Henkel and Xstrata as well as lots of little ones you’ve never heard of.

But we’ve self-limited our purpose by working ‘normally’. In 15 years we’ve helped about 375 companies. That’s ok, but one by one is slow!

So we wanted to try something new and help not just the companies we directly touch but the companies those companies touch.

We’ve decided to help one company a day, Monday to Friday, for a year, absolutely free. Nothing paid. Instead, what we want those companies to do is to pay it forward, to give a little of themselves to another company.

If we achieve this, it’ll be something very big.

The idea is to help those who employ, and to help them grow to employ more. The more people who are ‘employed’ in the plain English sense of the word – doing something meaningful – the better off we all are.

So get our advice for free…

You can be next door or next state. Geography won’t stop us. But you must be in Australia and you must be an employer: of one or one thousand, it doesn’t matter.

Submit your answers to the questions below… about what you do, who you do it for and how you do it. About what your obstacles are and what some of your points of difference are.

Every day, we’ll select a company and provide guidance on strategies and tactics you’d ordinarily pay for… how to navigate a competitor, or what might make you stand out more, or what breakthrough strategy might work, or how to get around the obstacle you tell us about.

In return for what we give you, you agree to say thank you and nominate on our Facebook or Twitter pages what you’re going to provide to another company to pay it forward. You might nominate that company, openly, or use your nomination to \promote what you’re going to do so we can help you find that company.

We’ll serve one company every working day until April 10th 2016. If we’re lucky, and if you pay it forward, we might help as many companies in one year as we have in 15 years. Be a part of the plan and help another company improve, prosper and employ.

 

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Company

What does your company sell?

How many customers have you sold to in the last 3 months and across the last 12 months? How does this compare against the year before?

How do you do it? What processes occur? What steps do you take a customer through? What positions are critical in the company?

Out of 100% capacity, where are you currently operating?

List your staff positions and roughly what capacity of their day is utilised:

What do you regard as the obstacles to growing faster? What's wrong?

How do you acquire your customers? List all the sources and assets and activities that produce customers

On average, what do you sell to a customer and how long do they remain a customer?

Out of every 10 or 100 customers, how many drift away and cease being customers? Why does this occur?

Who are your competitors and alternatives? Alternatives are those who may not be a competitor, exactly, but what they sell is a good alternative for what you sell?

Do you compete on Quality, Price, Service or something else? Is there a price-pressure?

What makes you different - really and practically - from competitors? You're allowed to say 'Nothing'.

How much do you spend on marketing in a year?

Are you in the black, making a profit?

How many do you employ?

Out of every 10 prospects your company meets or talks with, how many convert into customers?

How many customers have referred others to you in the last month?

Do you think your bigger problem is Finding Prospects, Converting them to customers or Keeping them and getting more from them?

If you could walk away with ideas for solving one main issue, what would it be?

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