Consultants

Brendan Geraghty

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Brett Craft

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Jillian McRoberts

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Brendan brings a rich career history to clients of Strategy and Action.

He has achieved success in FMCG industries, in the technology sector and in electronic entertainment.

His work at Unilever in the Health and Beauty categories touched on brands such as Vaseline, Rexona, Sunsilk, Ponds and Elizabeth Arden.  He dealt with clients such as Woolworths, Coles, Franklins and Terry White Chemists.

He also has a background in logistics management covering procurement, forecasting, freight forwarding and warehouse management.  From manufacturer to retail sale, he has managed the entire supply chain at one point or another.

His work for Unilever was instrumental in improving brand strategies and supply chain management.  His work for Electronic Arts helped to double the business within 5 years.

Brendan has the ability to build and drive a world class team from scratch.

His personal philosophy is "Don't Wait. Create."

"Brendan's insight into our business has led to new and profitable opportunities being uncovered. His attention to detail and comprehensive approach has made us particularly comfortable and we know that we are on the right track to achieving our growth goals this year."

Adriaan Jooste
General Manager, Duons Australia

Brett began his consulting career in strategic marketing and business development planning in 2006.

Prior to 2006, Brett worked on both the client side as Director of Sales of Marketing for some of the World’s largest companies and as Account Director in leading Advertising agencies in Sydney and Brisbane.

Since 2006, Brett has consulted in marketing and business growth strategies across many diverse industries including;

  • manufacturing
  • wholesale
  • import export distribution
  • financial services
  • construction
  • education
  • media
  • therapeutic goods
  • mergers and acquisitions
  • fast moving consumer goods
  • major events
  • enterprise development
  • tourism and not for profit organizations

Brett’s passion is marketing and business development, underpinned by a dedication to customer service.

"...This is the first time I have engaged the services of a marketing company to assist in business growth and I didn’t really know what to expect. After working with Brett from Strategy and Action I was not only highly motivated in moving forward with Strategy and Action by my side but incredibly impressed how Brett brought our marketing plan together so quickly with such clear vision"

Karl August
Managing Director, DigitalSI

Before settling into the Accounts and Business Coordination at Strategy and Action, Jillian worked in the areas of Business Management (National), Assistant Accounting, Bookkeeping, Payroll and HR Area Management, Personal Assistance, Recruitment and Sales/ Business development.

She has been fortunate in her working career to be in positions within multinational businesses across a variety of industries such as Construction, Retail, Mining, Government Funded Organisations, Corporate Recruitment and Product Import/Exporting.

Jillian has over 15 years experience in day to day business accounting functions and corporate reporting.  Specifically Jillian has been appointed to positions that have required substantial company auditing in specific accounting functions to meet with business liabilities that had previously been noncompliant resulting in costly outcomes for the companies.

Jillian has a true passion for numbers, always seeking new ways to improve systems to ensure requirements are meet, maintained and accounted for. Her HR abilities also provides a perfect background to create in-depth procedure and processes to enable accountabilities to be supervised openly and effectively.

One of Jillian’s strengths is her ability to utilise the vision of a company direction and apply this in the accounting functions of the business, simplifying ideas into a usable form within accounting packages and HR functions.