Guerilla Marketing At It’s Finest

Guerilla Marketing At It’s Finest

Posted by · on June 27, 2013 · in Uncategorized · with 0 Comments

For the upcoming Adobe Creative Days event, Adobe setup a screen and hidden cameras in a random bus stop in Stockholm. They then enlist the help of Photoshop Guru Erik Johansson to prank the innocent bus-riders. The unsuspecting by-standers are photographed from a van where Erik Johansson played with the images using various tools in Photoshop. While working on the images the whole process is then shown in real-time at the installed screen at the bus stop for the unsuspecting by-standers to see. The awesome Adobe Photoshop prank video was uploaded last June 7 and since then it has been raking in views and as of this writing the video has 15 million views in YouTube and still counting.

 

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