This brilliant campaign was launched by Oldtimer, a leading Austrian chain of motorway rest stops. The campaigns aims to entice people to stop at the restaurant which provides almost everything one can eat. The advertisement is designed to give the impression that you can eat anything you want at the rest stop, even cars. While some argue that the poster is not effective as it only appeals to one side of the highway, the worldwide exposure that the ad was given when it was unveiled says otherwise.