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        DID YOU KNOW? Even though stock photography is a cheap professional option to help promote your company, you will be surprised how many other businesses are using the same pictures! Don't get caught with an embarassing duplicate and check the number of downloads before you buy - if it is a 'hot' item, try something else! TWO SECOND TIP Plan for Success! Rely on a good business plan to help regulate your marketing campaigns and create systems that keep staff and management on track! |
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NOVEMBER FUNNY:
A Great TV Ad for Canal+ This ad breaks some performance-based advice. But it’s still good advertising. Why’s that? We think they executed the brief well, and produced some great entertainment in the process... [Read More] |
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DESIGN DISCOUNTS:
New Stationery for a New Year! In celebration of the end of year, we are offering some great discounts on our graphic design rates to give your company a refresh for 2010... [Read More]
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SURVEY:
Your Competitors Are About to Spend More on Marketing! Research by Colmar Brunton has found budgets are about to increase by up to 10%, compared to just 2% this year and 5% during 2008. Companies want to “get our message to market”, “maintain our customer base” and “acquire new customers”. And there are big changes to where they want to spend their money... [Read More]
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JAKOB NIELSEN:
Fresh vs. Familiar: How Radically Should You Redesign Your Website? Based in the US, Jakob Nielsen is respected as an expert on usability in websites. Here, he kindly shares his thoughts on when to adapt your website and when to completely change it. He argues against design for design’s sake, and places ease of use at the top of the stack.
In our view, he actually places intelligent website design as a key factor because of its importance in achieving that easy experience of your website... [Read more] | |
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FREE RESOURCE:
How to Make Your Display Ads More Effective! A whopping 93% of 1300 ads we analysed failed more than half of the 21 principles of good advertising. Rather than let your own advertising fall victim to these errors, download for FREE our ‘How to Make Display Ads More Effective’ report... [Click for Download Form] | |
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MARKET INFORMATION:
Mid-Release Review of BING and Caffeine Microsoft officially launched their answer to Google – Bing - in June this year. Hailed as a ‘new Decision engine and consumer brand’ it aimed to provide intuitive, faster and more informed search results. Five months on, we take a look at the effectiveness of this engine, and its impact on Google, and Google’s newly developed ‘Caffeine’ Engine... [Read More] | |
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ADVICE:
Top Tips for 2010 2010 will be a great year for ambitious business people. Three short tips might help you take advantage of the year ahead... [Read More]
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Christmas Closures
It is a little shocking to discover that the silly season is soon to be upon us... and while we are beginning a fight for a car park at a shopping centre on a Saturday, we are also looking forward to a little break of our own over Christmas. We will close our offices from December 23rd and re-open on the 11th of January 2010.
Let us know in advance and we can ensure that our work completed can be finished and delivered to you before this time!
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EVENT INVITATION:
SIDS Business Breakfast December: Tom Potter "Inspiration, Change and Cutting Through"
Rounding out the SIDS and Kids Business Breakfast Series for 2009 is an engaging presentation by Tom Potter – founder of Eagle Boys pizza. He was keynote at Crimsafe’s 2009 Conference a few months ago, and we found his advice can easily translate to your business!... [Event details and Booking Information]
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Sincerely,
The Team at Strategy and Action | |
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Head Office: 1/51 Cinderella Drive, Springwood, Qld 4127
Postal: PO Box 1220, Springwood, Qld 4127 | ||