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LEARNING FROM MISTAKES:
The Three Marketing Mistakes of Kevin Rudd: Lessons for Leaders Kevin Rudd’s political ascension and demise are now a matter of history. This article reviews the three greatest marketing mistakes that led to his downfall. Read on...
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IN THE NEWS:
As Seen on Sky Business Channel Bob Ansett and Stephen Johnson have been interviewed on Sky TV’s Business Channel as part of a launch of their Company Customer Alignment programme. The new programme helps companies align their promise to their market, and their company to their promise... the result is a better offer and the fulfilment of that offer. To read more and see the interview, click here.
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HOT IDEAS:
Get Your USP Right
Our Melbourne consultant, Robyn Gray, reminded us this week of the power of a great ‘unique selling proposition’ when she helped a company selling software turn a ho-hum offer into a compelling statement of what the software can achieve for a company. Read the story here.
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INDUSTRY TIPS:
The Building Sector
It’s not easy being in the building sector right now. Demand is weakening, the first home owner’s grant has fallen, interest rates are high, and finance is hard to get. So how do you sell more property in a market like this? We give 3 tips on making your business work better in tough times. Read the story here.
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MORE FROM US:
Exclusive on Facebook Strategy and Action have some great content and offers exclusive on Facebook, with a prize drawn every week, free tips and downloads and open-forum Q&A sessions. Become a fan here.
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GROW YOUR BUSINESS FASTER:
Marketing Metrics There are four groups of items you can manipulate in your business growth, and where possible Strategy and Action like to help you work all four. Here’s a brief overview of what they are.. Read more...
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GET TO KNOW US:
Introducing Jason Ramke Jason Ramke joins our team as a new web developer. Jason has a strength in coding and a keen eye for design that works. Jason worked at Online Factor, Eightball Media, Brisbane City Council and freelanced. He joins us in June with several projects ready for commencement. | |||||||||||||||||||||
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Sincerely, The Team at Strategy and Action | ||||||||||||||||||||||
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