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We can help supercharge your business by identifying and leveraging marketing assets and opportunities. In other words by getting more from what you already have.
We offer this as a regular coaching and consulting project, so you can budget for it and know exactly what you're investing, no surprises.
The process starts with a Marketing Audit of your company to identify as many resources as possible that can be leveraged for little or no ongoing addition to marketing spend.
Then, we prioritise all the opportunities and begin the real work... making those assets work better.
Every week, we review the previous work, set new work, help you improve the assets and progress your company.
It's almost like a fitness programme, but unlike conventional coaching it offers real tangible consulting and expertise. Not just facilitation.
We start with 'lower-hanging fruit'... the most lucrative, least costly and/or quickest ideas to action.
For example, the asset might be a regularly run advertisement, an under-performing salesperson, a pallet of old brochures or an under-utilised list of past customers.
We will find ways to leverage that asset.
Once that asset or opprtunity has been leveraged, it may not even require an ongoing increase in marketing spend to continue to enjoy better returns.
 Asset by asset, opportunity by opportunity, we make the tangible and intangible assets in your business work harder and earn more.
Our unique approach has won attention from National Accountant magazine and we've spoken on the idea of leverage to accountants and their clients.
In short, we can help your company increase its marketing results for little or no ongoing increase in marketing spend.
Some of the assets we can help you leverage include:
- Advertisements
- Brochures
- Cars and travel time
- Case studies
- Catalogues
- Contacts
- Creditors
- Customers
- Direct mail
- Downtime
- Events
- Free publication
- Industry news
- Intellectual property
- Location
- Newsletters
- Retail space
- Sales people
- Staff knowledge
- Websites
As well as leveraging exisitng assets, we can introduce new assets that are low-cost or low-risk, like Google Adwords, publicity & press releases and small events.
Here are some examples of the the kinds of activities we've recommended to other companies...
Better Sales Management
Where accountability of sales staff has been slim, we've helped introduce processes of support, accountability, mentoring and meetings to help sales staff increase volume and increase conversion rates.
For one company, we recently helped them turn $150,000 of annual expenditure in sales retainers into a focussed, accountable and measurable item within their budget. Now they know what return on investment they're getting from that money.
Utilising Downtime
For a company servicing industrial businesses, we helped them leverage the downtime of the crews who fulfil services. We created a programme of lead-generation that utilised the technical knowledge and non-salesy manner of the crew. They conducted drive-by spotting of opportunities and dropped in with loosely controlled scripts that helped overcome sales barriers while increasing turnover.
Google Adwords
Adwords is a great way to drive traffic to your website, a good way to test different offers, and one of the lowest cost-per-lead advertising mediums in the world today.
In the last couple of weeks, we've introduced it to an IT company and entertainment company, and improved it for a financial services company. All of them are gaining greater results from modest increases in spends. Previously, a scaffolding company made a half-million dollar sale inside 4 weeks of commencing an AdWords programme with us.
Cross-Selling to Existing Customers
Campaigns to new prospects are good, but campaigns to qualified prospects are better, and campaigns to qualified prospects who've dealt with a company like yours are better still.
So it follows that campaigns to your existing customers are the most powerful of all.
It costs you a certain amount to get a new customer. What you get out of them after that is not nearly as fixed as the price of acquiring them in the first place.
We've just helped a company inj the health products sector to utilise their database and spare stocks of promotional material to conduct direct-mail tests.
Advertising Makeovers
If you spend $2,000 on an ad, that spend is fixed whether your ad gets you 10 leads or 20 leads.
Most ads are under-performing. It's a fact based on many different reports by many different companies. Our own report on industrial advertising, analysed 1,300 advertisements and showed 93% of ads fail critically important principles of advertising.
We can leverage an ad to gain more from the same investment by reworking how it has been designed and what it says.
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These supercharging activities are immediate fixes. They often take advantage of commitments you've already made, staff you're already paying and products or services you can already deliver.
They will not create a powerful, strategically-minded competitive positioning for you. That's the job of our Complete Marketing Programme.
But they can help boost your company by reducing wastage and by capitalising on opportunities that cost little or nothing to realise.
The recession-proofing programme costs just $1,200+gst per day, and we recommend regular sessions to keep the pace on the improvement of assets. The sooner they're turned around, the sooner they're working harder for you. We can meet weekly, fortnightly or monthly.
Learn more about how we can help supercharge your business and leverage your marketing assets.
Contact us today.
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Leverage means taking existing assets and making them work harder... introducing new assets that are low-cost or low-risk... and getting more results from your marketing spend
A common asset that under-performs is advertising... our own report on industrial advertising, released in 2005, analysed 1,300 advertisements and showed 93% of ads fail critically important principles of advertising.
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