Sales Improvement

Sales Improvement Program


We’ll create systems specifically around your company’s needs. They’re not generic. They can be so thorough that if you operate a Quality Assured Company, we can even ensure the systems we create enable inclusion of your sales activities within that broader QA agenda.

If your sales process doesn’t have ingredients like these, it’s probably operating on the strength of individuals or luck… both of which can leave.


Lift Sales 45%

We’ve improved sales systems to turn poor results into a hefty 45% conversion rate of prospects into new customers.

Lasting sales performance rarely comes from super-star performers. It comes from great sales management systems. Good systems are reliable and they enable all your sales people to improve and maintain their performance.


You’ll get a sales system from Strategy and Action that has 10 powerful parts…

– Position descriptions
– Procedures
– Activity expectations
– Performance expectations
– A means of monitoring and reporting activity and performance
– The 3 principles of sales contacts
– Regular sales meetings
– Strategic guidance
– Corrective guidance
– Employee review


Here They Are, Explained…

1. Position descriptions need to outline the expectations of your sales person. You can’t afford to have out-of-date PD’s. If your sales person doesn’t have a clear charter, how can you correct any failure to meet your expectations?

2. Procedures describe how to perform certain tasks expected of the sales staff. Even aspects taken for granted, like meeting with a prospect, are important and occur regularly… and are therefore appropriately documented into Standard Operating Procedures.

3. Activity expectations are minimum volumes or qualities of calls, visits, scripts and other tasks inherent in the sales procedures. Since activity is what yields results, activity must be measured and reported on.

4. Performance expectations are expressed as sales dollars and new customers won. These come from the right procedures being performed within adequate activity levels.

5. Means of monitoring and reporting activity and performance are means for the staff to record their work and show it to you. Both public reporting in charts and private reporting to management would be ideal.

6. We’ve seen 3 valuable principles in a good sales meeting…

a. There must be no unaccountable time in the work week,
b. No contact must occur without an agenda, and
c. No contact must go without an outcome of some kind and a next step.

7. Regular sales meetings need to be at least weekly. Work needs to be interrogated so that management and consultants can provide guidance.

8. Strategic Guidance means suggestions and information of value to overcoming a hurdle the salesperson has encountered.

9. Corrective Guidance means admonishment and advice designed to cease activity that is not productive and encourage activity that is productive.

10. Employee reviews are the last component, and this is really a component of a good HR system more than merely a good sales management process. We’ll help you set up procedures, forms, sales meeting structures and principles of management that get more from your sales staff.


Results From Systems That Work

With systems like these, we’ll help you secure the kind of results that are independent of individual personalities in your sales force.

We’ll help you set up procedures, forms, sales meeting structures and principles of management that get more from your sales staff.


To start the process of improvement, contact us today or call 1300 774 993.

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