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2009 NOVEMBER
A Great TV Ad for Canal+
This ad breaks some performance-based advice. But it’s still good advertising. Why? We think they executed the brief well, and produced some great entertainment in the process...
[Read the article]
Design Discounts: New Stationery for New Year!
In celebration of the end of year, we are offering some great discounts on our graphic design rates to give your company a refresh for 2010...
[Read the article]
Survey: Your Competitors Are About to Spent More on Marketing!
Research by Colmar Brunton has found budgets are about to increase by up to 10%, compared to just 2% this year and 5% during 2008. Companies want to “get our message to market”, “maintain our customer base” and “acquire new customers”. And there are big changes to where they want to spend their money...
[Read the article]
Jakob Nielsen: Fresh Vs Familiar: How Radically Should You Redesign Your Website?
Here, Jakob kindly shares his thoughts on when to adapt your website and when to completely change it. He argues against design for design’s sake, and places ease of use at the top of the stack. He places intelligent website design as a key factor because of its importance in achieving that easy experience of your website... [Read the article]
Mid- Release Review of BING and Caffeine
Microsoft officially launched their answer to Google – Bing - in June this year. Hailed as a ‘new Decision engine and consumer brand’ it aimed to provide intuitive, faster and more informed search results. Five months on, we take a look at the effectiveness of this engine, and its impact on Google, and Google’s newly developed ‘Caffeine’ Engine... [Read the article]
Top Tips for 2010
2010 will be a great year for ambitious business people. Three short tips might help you take advantage of the year ahead... [Read the article]
Announcing Christmas Closures
It is a little shocking to discover that the silly season is soon to be upon us... and while we are beginning a fight for a car park at a shopping centre on a Saturday, we are also looking forward to a little break of our own over Christmas.
We will close our offices from December 23rd and re-open on the 11th of January 2010.
Let us know in advance and we can ensure that our work completed can be finished and delivered to you before this time!
Invitation: SIDS Business Breakfast December: Tom Potter "Inspiration, Change and Cutting Through"
Rounding out the SIDS and Kids Business Breakfast Series for 2009 is an engaging presentation by Tom Potter – founder of Eagle Boys pizza. He was keynote at Crimsafe’s 2009 Conference a few months ago, and we found his advice can easily translate to your business!... [Booking Information]
2009 OCTOBER
What is a SLURL?
Reading words strung together can be tricky at the best of times. But what happens if your company name is read incorrectly when strung together in your website address? Here are a selection of hilarious SLURLs or website URLs that have a double meaning...
[Read the article]
Be Inspired: Malawian village boy masters the marketing concept of Leverage
We regularly help clients get more from what they have, but a Malawian boy has trumped us all. We find his story inspirational. You will be impressed at what you can do if you recognise and exploit your assets and believe in what it is you are doing...
[Read the article]
Brett Chamberlain: A Rarely Used, but Amazingly Powerful Growth Strategy
This is a very special strategy, and one that very few business people have ever used. It is a strategy that is so powerful that it can revolutionise the shape and nature of your business overnight...
[Read the article]
7 Ways to Make the Phone Ring
Do you really know who your customer is and why they buy your product? Here are some key marketing practices that are easy to implement and increase the flow of leads to your door... [Read the article]
Client Feature: Retail Experts Get 2nd Place in Smart50 List
On September 18th, the Smart Company Awards were released, and a valued client, E3 Style got 2nd place. Their formula for growth is working so well that they have grown 266.5% in just three years!... [Read the article]
2009 SEPTEMBER
A Trunk Monkey: All You Will Ever Need
What do you do when a crazed motorist confronts you in your car and you’re all alone? You deploy your Trunk Monkey of course...
[Read the article]
3 Ways You Can Use Web Analytics to Double Your Website's Value
Ever hear the personal maxim: “Better to save a dollar than make one?” The Google Analytics stats package is the online equivalent. Our top three suggestions show how you can use it to double the value of your website...
[Read the article]
Delighting and Keeping Customers
During these tough economic times, are you meeting or exceeding your customers expectations? If not, you had better begin doing so for there are a lot of hungry competitors out there chasing your customers...
[Read the article]
The K-mart Analysis: When a USP is Not a USP
Kmart is a household name for low-priced, everyday items. But with all its commercial power, what offer does K-Mart currently promote? It is called the Price Promise... and it's all talk, and no-show...
[Read the article]
VRS Showcase at Integrate 09
We have been working with VRS to improve their existing marketing systems and develop their online SEO and Adwords. Integrate 09 is a first-time, industry-only that enabled professionals to showcase cutting edge multi-media technology within the same space....
[Read the article]
2009 AUGUST
The Power of Direct Marketing - The World's 8th Largest Retailer Can't be Wrong!
Recently, retail giant COSTCO announced that it would not be appointing the services of a national advertising agency to launch into Australia. Why will they focus on targeted direct mail campaigns?
[Read the article]
Beenleigh Yatala Chamber of Commerce launch new community portal in August!
We are proud to announce the launch of our most extensive website to date - the community website for the greater Beenleigh area...
[Read the article]
How to Know What Your Competitors are Up To... by Babette Bensoussan
Knowledge is Power. And no matter what industry you compete in, the knowledge about your marketplace and your competitors is a critical factor for success...
[Read the article]
4 Easy Online Tools Your Competitors Can Use to Spy on YOU
Google recently announced that they are indexing 1 trillion unique URLS - so you need to work hard to ensure your site is reaching the right prospects. Here are tools that your competition may already be using to get ahead...
[Read the article]
"Terrible" Terry Tate from Reebok - Hilarious
This is a case study with timeless (and very funny) lessons for the astute marketer...
[Read the article]
2009 JUNE / JULY
Solid PR Out-values Regular Advertising
If what you sell is complex or expensive, good PR will often outweigh traditional advertising in value. Consumer behaviour in higher involvement items show a greater faith in information that they trust rather than ads...
[Read the article]
Crimsafe Defies the Downturn
We have a long standing relationship with the Brisbane-based company Crimsafe, and are proud to see years of solid performance. In fact, as other feel the pinch of economic downturn, they have recorded better results in 2009 than last year...
[Read the article]
How Google Trends Can Reveal Search Patterns in Your Market
Have you tried Google Trends - a free online data engine that enables you to get an immediate picture of your market's needs at particular points within a year...
[Read the article]
Fire and Ice: SIDS and Kids Gala Ball 2009
We have been supporting SIDS and Kids Qld with graphic design for a number of keynote events this year. Friday May 22 was their Annual Gala Ball...
[Read the article]
Introducing the Strategy and Action Combinator 3000
A keyword generator for AdWords users - this tool makes it easy to generate 2, 3 and 4 keyword phrases as broad or exact matches...
[Read the article]
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