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This programme has helped clients increase their turnover anywhere from 20% to 300%, trounce their competitors and take new products from zero to
hundreds of thousands of dollars in revenues.
Our signature programme works in two streams.
#1. Short-term Activities: Fast Results...
The first stream is all about short-term gains. We conduct a thorough audit of your marketing systems, processes,
marketing assets and opportunities.
We identify immediate improvements that can produce short-term and mid-term results for you.
For instance, we
might identify simple adjustments to your website, advertising and sales activity that will generate more revenues with little or no increase in spending.
We find
there are always simple changes that can be made up-front to start delivering a better return on investment.
#2. Long-Term Activities: Lasting Results...
The second stream makes powerful and lasting changes to your company's marketing.
It concentrates on deriving a powerful and unique offer to take to
your market, and finding new ways of acquiring and retaining more customers.
If we take a so-so message to market for you, we are tackling only one side of the
multiplying effect available to you... the 'action'. The other side is the 'strategy', or the message.
If you take a stronger message to market,
the dollars that get spent on promoting it will work harder and earn more for you than they otherwise would.
The way we arrive at that core message is to follow our
own process of USP DerivationTM ...deriving a Unique Selling
Proposition'.
Three Key Ingredients
The three key ingredients we need are market intelligence, competitor intelligence and client intelligence.
Market
Intelligence is where we observe, interview and survey a sample of your market to find out what they want, don't want, and how
they value a company like yours.
Competitor
Intelligence is where we find out what kinds of sales and marketing messages and activities your competitors are engaging
in.
And Client Intelligence is where we learn about you, your own strengths and weaknesses, and what obstacles and opportunities we need to address in our marketing plan.
When we have these 3 ingredients, we can suddenly answer a simple but powerful question...
What does your market want... which your competitors are
failing to adequately address... and which you could deliver?
From that answer, we can derive the right core offer for you to take to your market.
Detailed Marketing Plan
Then we take your new positioning and create a detailed, step-by-step and budgeted Marketing Plan.
It spells out all the activities we recommend to acquire new customers, retain existing ones longer and
to earn more from all of them.
That plan is something you could take and begin to work with, yourself.
But typically at that point we swap roles
from strategists to action implementers...
We run it, and then teach you how to run it
We implement the marketing plan alongside you,
creating the materials, running the campaigns and monitoring
results.
Within Strategy and Action, effectively now your own marketing department, we create the brochures, website, multimedia or whatever may be required to bring the campaign to life.
But then we do something completely unique. When you're ready, we help you internalise the campaigns and systems. We make ourselves redundant. So you control your
marketing.
If that sounds like the kind of growth programme you want for your business, call or email us today.
If you're not quite ready to contact
us, you should sign up for our monthly newsletter. It's full of timely advice
and tips you can implement yourself at any time.
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The Programme we run for you will
be geared to both short-term results that are usually very inexpensive to attain and long-term results that position you very strongly against competitors.
GENUINE CASE STUDY:
FM Solutions grew 3 times over in just a little under 18 months. How they did
this is simple but important...
FM Solutions provide facility management services to large clubs and other facilities in the hospitality sector.
They take
over all the ‘back of house' issues like power, maintenance, cleaning and contracts.
We learned what their market wanted, what their competitors were offering
(and not offering) and we learned what the company had strengths in.
Finding the Gap
The gap that we found was that FM Solutions had solid
skills in uncovering ways for their clients to save money... so much in fact that even with their fees included FM Solutions could not just run the ‘back of house' better
for their client, but save money while doing so.
We put this into a guarantee for them, explained the process behind their work and developed case studies for them.
Then we constructed a new campaign for soliciting prospects and a new template for submitting proposals.
Results
The result from launching
this was a rapid response and conversion of new clients.
In 2003, FM Solutions made 15th place in the BRW Fast 100, and continue to grow today.
Find a longer version of this case study along with others on our marketing case study page.
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