12 Marketing Mistakes
and How To Avoid Them
Workshop and Training

Most businesses not meeting their growth objectives are making one or more of these 12 mistakes...

#1: Failing To Have A Marketing Plan
#2: Failing To Focus On The Right Customer
#3: Failing To Know Your Customer's Needs
#4: Failing To Have A Clear Unique Selling Proposition
#5: Failing To Test Your Idea First
#6: Failing To Make An Explicit Offer
#7: Failing To Justify Your Offer
#8: Failing To Educate Your Customers
#9: Failing To Make Transacting Easy
#10: Failing To Solicit A Response
#11: Failing To Grow The Value Of Your Customers
#12: Failing To Stick With Proven Ideas

In this 3-hour workshop, we introduce these mistakes and how to avoid making them.

But then we go further and personalise it around your business, drilling down with you to see what might be able to be changed in your company to deliver better marketing results.

To illustrate a concept, let's take a sneak peak into one of them...

Mistake #7:
Failing To Justify Your Offer

This warrants a separate mention from the importance of making any offer at all. Having a great offer can attract attention and convert browsers into readers, but if an offer seems too good to be true, it may not be acted upon unless you can justify it.

It's critically important to explain a little of the science behind why a terrific offer is:

1. Able to be made
2. Being made to ‘me' the reader
3. Time-expired (valid only until a certain date)

Let's look at these three components of ‘believability...

How is the offer able to be made?
If you have an aspect of your product, service or business that is unique, and it enables you to achieve something superior to your competition, then explain it. Revealing this detail will lend credibility to your offer.

Why is it being made to me?
Explain or conceive a believable explanation as to why you are targeting the prospect and why they have received your offer. Were they most like another customer who has benefited? Are they members of an association or category that entitles them to something?

Justifying why you have communicated with them stops them from mentally dismissing your ad. If you've taken the time to produce an offer just for them, shouldn't they take the time to evaluate it?

Why now?
Having a time-expiry on your offer is a way of getting action secured before your prospect forgets, but justify the time expiry with a less you-focused reason.

Perhaps you have limited stock of the product being offered. Perhaps your diary suggests certain times only are available at the moment.

Have or develop a plausible reason why the offer has a very real expiry date and it will help stimulate the prospect into action.

So there's Marketing Mistake #7 quickly explained.

We cover all 12 marketing mistakes in our workshop and you will leave armed with insight into how to recognise them and counter them in your business.

Workshop Cost: $700+ gst per person

To find out more or to book into the next workshop, contact us today on 07 3808 5366 or by email.