Marketing Coaching: Gain the Skills to Grow Your Own Company Faster

Marketing Coaching is a service of particular value to managers with a team who want to improve their company’s marketing performance, their team’s performance and their own.

Our coaching is not about growing your company faster from the outside, but from the inside.

From the very first engagement, our agenda is to grow in you the ability to direct your marketing, develop strategy, conceive actions, manage those actions and measure results.

We can show you:

...and much more.

We can meet with you weekly, fortnightly or monthly, but the best programme actually starts weekly and progresses into monthly.

There are immediate ‘low-hanging fruit’ gains to be made by you, your team and your company that invariably require a fairly intensive ‘set up’.  It needs a weekly contact or improvements are slow.

But as strategies are developed and they are put into action, you will find that the frequency of the contact will naturally lessen to a monthly meeting to review, adjust and chart.

What to Expect

You can expect two structures to be in place.

An overall Programme structure ensures that we all pursue the right directions that support you and your objectives.

And a Meeting structure ensures that each meeting is as valuable as it can be.

The structure of the programme looks like this...

  1. Objectives, Orientation & Audit
  2. Aligning Teams
  3. Placing The Company
  4. Placing the Market
  5. Placing the Industry
  6. Developing Strategy
  7. Developing Plans
  8. Allocating Ownerships
  9. Developing Measures
  10. Developing Assets
  11. Initiating Actions
  12. Managing Actions
  13. Measuring Actions
  14. Securing Legacies

That last item on the list is important.  Unlike other coaching services, we explicitly have in mind the objective of your not needing us when you have all that you need in place.

You may ‘choose’ to retain us for the accountability, sounding board and fresh objectives.  But we explicitly want you and your team to develop to a point where our services are redundant and you no longer need us.

The meetings are structured like this...

  1. Bearings
  2. News
  3. Review
  4. Corrections and Fires
  5. Progression and Asset-Building
  6. Homework Allocation
  7. Feedback

That structure ensures realities are recognised, fires are put out, but progress is maintained.

What kinds of companies have we helped?

We’ve helped companies as small as start ups selling financial services and as large as multinational corporations selling complex telecoms services to the giants of Australian industry.

The two key factors that saw them interested in our services and saw them gain were:

Their size did not matter.

To find out more, or to meet us and begin exploring this in detail, contact us today.