ABOUT YOU

1. Please describe your company and the products and services you offer. How you measure up against competitors, the size of your business etc.
   
   
2. In 5 words or less, summarise the feel of your company. eg. Quirky, corporate, warm, slick, high-profile, rustic, intimate, international, approachable, cutting edge, back to basics, modern, direct
   
   
   
   
   
   
3. What differentiates you from your competitors? Please be specific, not general ie; 'best quality', 'service' and 'staff'.
   

YOUR IMAGE

1. Do you have existing corporate colours or if you are a new business, what colours reflect your business?
   
2. Do you have a preference of font for your logo text?
   
3. Should your logo be streamlined or intricate?
   
4. Will illustrations play a role?
   

PURPOSE AND DIRECTION

1. What do you want the logo to DO for your company?
   
2. Do you imagine your logo as:
   Trendy Timeless No Preference
3. Do you want a logo that is a literal depiction of what you do, or abstract, or do you have no preference?
   
4. If you were to equate your company with a model or make of car, what would it be? Why?
5. If you were to equate your company with an animal, what would it be? Why?
   

WHO DO YOU WANT TO IMPRESS

1. Who are your clients/consumers? Age/demographic/social standing - give a feel for who they are
   
2. Who are your main Competitors?
   
3. Across the world, which brands and corporate identities do you like? why?
   
4. What do you dislike about current logos, yours and competitors - what will not reflect your company?
   
5. Where do you see your brand in the future? Describe you company in 5 years time.
   

SUPPLIES

1. Is there existing material that you can provide as inspiration for the look and feel?
   
2. Do you have any rough sketches of your own ideas? These can act as a platform for designs to move from, if you do, fax them along with the brief, or bring them to your first meeting.
   

CONTACT DETAILS