Google AdWords, Search Engine Optimisation and Online Marketing

A well-run 'pay-per-click' campaign can produce the lowest cost-per-lead of any promotional device, and earn huge revenues.

And optimising your search results and utilising other online marketing avenues can help your get a lot more potential customers visiting your website.

How Google Adwords Works, And How We Make It Work For You

Visit google.com.au and enter a search term describing your product or service. Click ‘pages from Australia' and hit enter. You'll see natural search results but also sponsored links from your competitors who have arranged to show their ads for that search term.

They only pay when there's a click on their ad.

It looks easy, but there's a science behind organising the search terms used, the ‘Ad Groups' these terms are in, the Ads you show, the locations you allow the ads to appear in, the bids you make for a click, and the web pages you direct people to. If you don't know what you're doing you can waste a lot of money.

Strategy and Action employ a Google Qualified Individual to set up, test and then monitor and improve your campaign's return on investment.  This helps your Google Adwords campaign achive the right lead-generation and the lowest cost-per-click.

Search Engine Optimisation

It can be worth millions to appear on the first page of a Google search rather than the second. We can improve your natural search results.

Strategy and Action can report on the different aspects of your website that influence natural search results and, in plain English, spell out what you need to do to improve your ranking.

These include page titles, page web addresses, keywords, image descriptions, meta-tags and human usability issues. We can fix these issues and then monitor and maintain your new and better natural search results.

Try our Keyword Generation Tool, The Combinator 3000 FREE

Strategy and Action developed an in- house program to allow the efficient and comprehensive combination of keywords for use in Google AdWords campaigns.  We have now decided to allow access to this tool free of charge.

We jokingly called it The Combinator 3000 and the name stuck.  It's really simple to use and will enable you to generate two, three and four word phrases to target your potential customers.  You can also specify what match type you require.  

Click here to try the Combinator 3000.