Brendan Geraghty

Brendan brings a rich career history to clients of Strategy and Action.

He has achieved success in FMCG industries, in the technology sector and in electronic entertainment.

His work at Unilever in the Health and Beauty categories touched on brands such as Vaseline, Rexona, Sunsilk, Ponds and Elizabeth Arden.  He dealt with clients such as Woolworths, Coles, Franklins and Terry White Chemists.

He also has a background in logistics management covering procurement, forecasting, freight forwarding and warehouse management.  From manufacturer to retail sale, he has managed the entire supply chain at one point or another.

His work for Unilever was instrumental in improving brand strategies and supply chain management.  His work for Electronic Arts helped to double the business within 5 years.

Brendan has the ability to build and drive a world class team from scratch.

His personal philosophy is "Don't Wait. Create."

"Brendan's insight into our business has led to new and profitable opportunities being uncovered. His attention to detail and comprehensive approach has made us particularly comfortable and we know that we are on the right track to achieving our growth goals this year."

Adriaan Jooste
General Manager, Duons Australia