Print Advertising

Print Advertising


It’s not uncommon for us to change an ad and get four times the response of the old ad.

The advertising makeover we conduct for you is powerful. We don’t just make it look better. We start at the core message and the strategy and then develop all the writing and design around a better concept.


The steps we take…

We learn about your product or service and find out what makes it different
Some quick interviews of existing and failed customers gives us a market awareness
We also look at your competitors, what they’re saying in their ads and where they are positioned in the market
Then we develop a stronger message
We develop the ad concept: what it will look like and say?
And we write and design the ad
Can We Help Improve Your Ad?


Chances are we can…

We’ve helped $13 billion company Henkel (makers of Loctite) and Mayne Health (previous owners of Golden Glow) but also companies as small as a sole operator hairdresser and a private investigations company.

We’ve dramatically improved results, sometimes multiplying responses by as much as 600% from no change in that company’s ongoing advertising spend.

It doesn’t matter what industry you’re in. Good advertising requires certain principles to be understood and executed in the advertising.

We understand those principles. In fact we analysed 1,300 advertisements and published a report on the results that was featured in Manufacturer’s Monthly and Business Acumen.


11 Principles Your Ad Should Adhere To If You Want The Best Results…

Synchronise reader-gravity with involvement-gravity
Have a powerful headline
Avoid reducing benefits down to words like ‘solution’
Employ reader-friendly typographics
Get to the point, quickly
Deliver enough substance to sell
Address “you” the reader
Translate features into benefits
Ensure claims are not vague but specific
Tell the reader what to do next
Have a unique selling proposition


When we analysed those 1,300 ads, we were astonished…

Fail! Less than 1% one of the ads passed all 11 principles
Fail! 93% failed more than half the principles
Fail! Less than 2% adhered to the most critical principle (a good headline).

So chances are your ad could be adjusted quite easily to gain more responses and therefore more sales… without actually spending more on your advertising!


Some Of The Other Industries We’ve Helped Through Advertising Makeovers…

– Private Investigations
– Carpet Cleaning
– Hair Removal
– Law
– Business Software
– Industrial Equipment
– Packaging Supplies
– Safety Equipment
– Sports Equipment
– Real Estate


To give your ads a makeover, contact us today.

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