Strategy and Action has a multi-disciplined team which boasts former advertising agency staff, former marketing managers from multi-national conglomerates and several consultants who have dealt with every kind of industry on the local scene. Beyond our in-house staff we have developed a huge network of production professionals who carry out some of the more specialised components of ad development with us.
We've seen and produced advertising from every angle. Put simply, we are quite capable of creating an integrated advertising compaign covering online and offline, new media and traditional to deliver the best possible return on investment for you.
One major criticism that we make of our advertising agency peers from time-to-time, is the lack of orchestrated research that goes in to creating an advertising campaign. A brainstorming meeting to develop some concepts on the back of a client's half-hour brief is not responsible advertising agency practise. In our briefing, if you cannot answer some of our questions about your market and how they think and act we may question whether you are in fact, ready to run the particular advertising campaign you're talking about with us. The answers to our questions will affect not only the efficiency of getting your mesasge in front of qualified prospects, but what the message is as well.
Obviously there's a balance to strike between research that takes up too much time, and an information gap that could end up costing you missed sales. Defining the right questions to ask is the first step.
We can demonstrate a rich history in advertising. From assisting Brisbane-based Cruisemart to generate $400,000 in orders from a small online, social media and print campaign to ads that helped grow a national security screen manufacturer's sales by 30%, year-on-year, earning millions.
The real test is to see what we can do for you. To find out, call or email us today for a confidential discussion.